Thousands of global buyers, on 15th of April, came from all over the world to be together in Guangzhou for the opening of 119th Canton Fair, which put another brand-new Chinese sourcing commodities show on the stage again. Sellers Union Group, sending a group of business backbone, costing over millions of dollars with more than 50 booths, achieved the anticipated good results in this exhibition. With a coverage from the traditional consumer goods to the professional goods on kitchen, dining, pets and toys, Our Group totally served more than 5000 customers, including clients from developed countries like Europe, America and Australia and also from emerging markets like South of America, Southeast Asia and Africa. And due to Seller’s famous supply chain management, accurate marketing management and precise product orientation, we successfully captured the hearts of a large group of foreign businessmen and the estimated total turnover this year will be over ten million.
In order to meet different customers’ needs, parallel supply chain pattern emerges, which gathers various of suppliers and large amount of goods. Meanwhile, another vertical supply chain patter also emerges as the times require, which features customer segment and professional products-drive. Based on a significant distinction of these two patters’ content and depth, the product orientation and booth design of our Group in this exhibition adequately embody these features.
Parallel supply chain pattern is a comprehensive service system based on products, which pays more attention to each progress of supply chain and makes every effort to offer a relative intensive service for terminal customers. Considering suppliers controllability and products cost stability, the focus of parallel supply chain pattern is trying to introduce more suppliers and massive products to build a big and comprehensive goods collection for customers and importers’ reference. Under this pattern, our consumer goods in this exhibition occupy 8 continuous booths, with hundreds of factory goods and dozens of professional fields including kitchen cleaning, personal care, gardening, hardware tools, holiday gifts, household products and pet supplies. Various hot products successfully received extensive attention among foreign customers and thousands of quotations came one after another. Moreover, many new customers showed their intentions to cooperate and wanted to flight to our showroom for check immediately after exhibition to realize an order as soon as possible.
Vertical supply chain pattern is aimed at professional customers in consumer product areas. Under deep thinking of product-centered and with an innovation of suppliers and products, this pattern concentrates on qualified suppliers, pays more attention to material, process, structure, fuction and cost-control, shows a deeper understanding of products and realizes an effective and unique chain service for customers. For example, Union Chance aimed to extend their storage product field so they showed vehicle storage product, household storage product and outdoor storage product as their representative. Due to their distinctive booth display and accurate product orientation, Union Chance successfully absorbed large number of European customers, gained a group of potential clients and even got many order immediately on site. As another example, Union Vision and Global Union showed kitchenware, creative tools and outdoor lightening respectively. Their opening creative booth display and innovative product designs also successfully attracted various professional clients to enter inside and discuss business with them at once. On the third phase of Fair, Union Source, Union Chance and Union Deal of Sellers Union Group are all ready to show their to their sports goods, clothes, handbags and accessory goods to foreign clients.
Spring Canton Fair is still on the stage while Seller Union Groups’ showrooms in Ningbo, Yiwu, Shantou and Guangzhou have already entered visit peaks, with receptions more than hundreds of customers. And our sales are now trying their best to achieve each reception work, picking up their pace to get more orders, effectively following up potential customers and maximizing exhibition achievements.
